Olfactory Marketing in Business

Famous poet Diane Ackerman once said: Nothing is more memorable than a smell. One scent can be unexpected, momentary and fleeting, yet conjure up a childhood summer beside a lake in the mountains. Smells detonate softly in our memory like poignant land mines hidden under the weedy mass of years. Hit a tripwire of smell and memories explode all at once. A complex vision leaps out of the undergrowth.

Research has shown that of the five senses smell is the sense most linked to our emotional recollection. So, when linked to a product, it can reap dividends.

Aroma often unconsciously influences people’s feelings, judgments and behaviors. According to the survey, 87% consumers said the use of aroma would enhance the overall image of the retail store; about 83% people said scent would stimulate a purchase; 72% consumers said the ability to smell the product was a real advantage when making a decision to purchase. Studies show that 75% of emotions are triggered by smell which is linked to pleasure, well-being and memory.

All in all, olfactory marketing will be the indispensable marketing strategy for brand diversification in the coming years.

Olfactory Marketing in Work

Scenting in offices and schools can help to improve moods, and increase focus and productivity. By using fragrant oils such you can easily improve the air quality, and employee productivity. Nowadays, scenting is commonly used in many workplaces and universities to enhance performance and efficiency of workers.

Benefits of scenting the workplaces:

1. Improve performance and productivity.

2.Create a positive, pleasure and relieving working environment.

3. Employees can get rid of the working pressure through scenting environment, decrease worked-related errors and upraise the speed and accuracy of work.

4. Improve air quality by using OGGNE essential oils and aroma machines, get a more healthy environment.